YAMAGUCHI R. LOVE, FEAR, AND PLEASURE: APHRODITE’S AMBIVALENCE, CONTRACTUAL THINKING AND CHARISMATIC DOMINANCE // Studia Humanitatis Borealis. 2026. Vol. 1. № 2. P. 52‒64.

DOI: 10.15393/j12.art.2026.4362


Issue № 2

CULTURAL STUDIES

LOVE, FEAR, AND PLEASURE: APHRODITE’S AMBIVALENCE, CONTRACTUAL THINKING AND CHARISMATIC DOMINANCE

YAMAGUCHI
   RYOKO
PhD in Philology,
Lecturer,
Doshisha University, Faculty of global and regional studies,
KYOTO, JAPAN, cjv52910@icloud.com
Ключевые слова:
love magic
charismatic domination
contractual thinking
messianic role
rite of passage
Aphroditic ambivalence
Russian folklore
love spells
Аннотация: This article proposes a structural analysis of Russian love magic as a form of charismatic domination, grounded in three interrelated concepts: contractual thinking, charismatic domination, and the messianic role. The central theoretical contribution of the study lies in the reconceptualization of the messianic role as a culturally specific model of subjectivity, in which the practicing subject simultaneously assumes the positions of savior, judge, and dispenser of symbolic blessing. The study demonstrates that the “parental renunciation” motif, documented in Russian love spells, reproduces the tripartite structure of the rite of passage: separation from kinship protection, a liminal state of symbolic death, and reintegration. This mechanism is interpreted as a privatization of ritual transition, in which divine legitimacy is displaced onto an individual agent. The author argues that love spell operates as a performative speech act structured by obligation, transgression, and sanction.

© Petrozavodsk State University

Is received: 28 june 2026 year
Is passed for the press: 28 june 2026 year

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