Guzenina S., Kosenkova D. CURRENT ISSUES OF INTERCULTURAL COMMUNICATION FOR INTERNATIONAL ECONOMICS AND BUSINESS // Studia Humanitatis Borealis. 2025. Vol. 1. № 4. P. 47‒52.
DOI: 10.15393/j12.art.2025.4301
Issue № 4
CULTURAL STUDIES
CURRENT ISSUES OF INTERCULTURAL COMMUNICATION FOR INTERNATIONAL ECONOMICS AND BUSINESS
| Guzenina Svetlana | PhD in Sociology, Professor, Department of Political Science, Sociology, and International Studies, Tambov State University named after G. R. Derzhavin, Faculty of History, Political Science, and Philology, Tambov, Russian Federation, dialog-lana@yandex.ru |
| Kosenkova Daria | Master's student of the Department of Political Science, Sociology and International Processes, Tambov State University named after G. R. Derzhavin, Faculty of History, Political Science, and Philology, Tambov, Russian Federation, daradearr@yandex.ru |
| Ключевые слова: globalization intercultural communication international business national culture organizational culture mentality religion interethnic relations verbal and nonverbal communication strategic alliances mergers and acquisitions cross-cultural integration | Аннотация: The article analyzes current issues of intercultural communication for international economics and business. It examines cultural, religious, and linguistic differences that influence the effectiveness of interactions in the context of globalization. Special attention is given to the relationship between national and organizational cultures, as well as to the role of mentality and religion in shaping economic behavior. Cultural differences are shown to significantly affect the success of international alliances, mergers and acquisitions. The study concludes that strategies for harmonizing cultural components are essential for enhancing the competitiveness of companies in the global market. © Petrozavodsk State University |
Is received: 22 december 2025 year Is passed for the press: 22 december 2025 year | |
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